Marketing News

“There’s Good Inside” Method Products’ campaign

Author Image

By: TOM BRANNA

Editor

Method Products’ integrated brand campaign, “There’s Good Inside,” spotlights the good inside its products, its people and its state-of-the-art, sustainable soap factory in Chicago. Brought to life with an uplifting, clean-centric cover anthem of the popular 1990s song “I’m Gonna’ Be (500 Miles),” by The Proclaimers, the whimsical campaign centers around the notion that most people don’t believe cleaning can be fun, creative or connected to their values. True to the brand’s disruptive nature, Me...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters